How to Embed Google Reviews on Your Website (A Guide for Web Developers)

Embedding Google reviews on your website is an excellent way to build customer trust and increase conversions. Not only does it boost user confidence when they can read others’ experiences with your product or services – but displaying tangible proof of how satisfied customers have been also gives the assurance that people need to be motivated to make a purchase.

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In this blog post, we walk you through the process of how to add Google reviews onto your website step by step in order for web developers to easily integrate into their existing infrastructure. Read on for all the details!

What are Google Reviews?

Google reviews is an online review management platform that has user-generated ratings and comments on a business or service left by customers on the popular search engine, Google. These reviews are displayed publicly on the business’s Google My Business page and can also be seen on Google Maps.

Why Should You Embed Google Reviews on Your Website?

Integrating Google reviews onto your website has numerous benefits for your business. Here are some of the key reasons why web developers should consider embedding them into their websites:

Boosts User Trust

User-generated content is highly influential in building trust and credibility with potential customers. By displaying Google reviews on your website, you are showcasing real feedback from real people, which can greatly influence a user’s decision to make a purchase. In fact, studies have shown that displaying reviews on a website can increase conversions by up to 270%.

Improves SEO

Google reviews can also have a positive impact on your website’s search engine ranking. SEO Agency Dallas added that since Google values user-generated content, having these reviews displayed on your website can improve its relevance and boost its visibility in search results.

Increases Social Proof

Social proof is a powerful tool in persuading potential customers to make a purchase. By showcasing Google reviews on your website, you are providing social proof that your business or service is trusted and valued by others.

How to Embed Google Reviews on Your Website

Now that we understand the importance of embedding Google reviews on your website, let’s dive into how you can actually do it. Here is a step-by-step guide for web developers to follow:

Step 1: Obtain Your Google API Key

In order to embed Google reviews on your website, you will need to obtain an API key from Google. This key is essential for accessing the Google Places API, which allows you to retrieve and display reviews on your website.

To get your API key, follow these steps:

  1. Go to the Google API Console.
  2. Click on “Select a Project” and choose an existing project or create a new one.
  3. Go to the Credentials tab and click on “Create credentials.”
  4. Select “API key” from the dropdown menu.
  5. Copy your API key – you will need this for step 2.

Step 2: Choose a Plugin or Widget

There are several plugins and widgets available that make it easy to display Google reviews on your website. Some popular options include:

Step 3: Configure the Plugin or Widget
Once you have selected a plugin or widget, it’s time to configure it. This typically involves providing your API key from step 1 and choosing which reviews you want to display (e.g. all reviews or only 5-star reviews).

Step 4: Add the Plugin/Widget to Your Website
Now that your plugin or widget is configured, you can add it to your website’s code. This will vary depending on the platform and coding language used for your website, so be sure to follow the specific instructions provided by the plugin/widget provider.

Step 5: Test and Monitor
Before making the plugin/widget live on your website, it’s important to test it to ensure everything is working properly. You can also monitor how the reviews are being displayed and make any necessary adjustments.

Tips for Embedding Google Reviews Successfully

  • Make sure you have a Google My Business page set up for your business before attempting to embed reviews on your website.
  • Consider the layout and design of your website when choosing a plugin or widget – you want it to seamlessly integrate with your existing design.
  • Regularly monitor and update your reviews widget to ensure the most recent reviews are being displayed.

Adding Google reviews onto your website can be a valuable tool in building trust, improving SEO, and providing social proof to potential customers. By following the steps outlined in this guide, web developers can easily integrate Google reviews onto their websites and reap the benefits of this user-generated content. 

Additionally, it’s important to regularly monitor and update your reviews widget to ensure that the most recent reviews are being displayed. This not only ensures accuracy but also allows for potential customers to see the most relevant and up-to-date feedback from other users.
It’s also worth noting that Google reviews are not just limited to businesses – they can also be used for products and services. This makes it a versatile tool for any type of website or web development project.

In conclusion, embedding Google reviews on your website is a simple yet effective way to enhance user trust, improve SEO, and increase social proof. By following the steps outlined in this guide and incorporating some tips for success, web developers can easily integrate Google reviews into their websites and see the positive impact it can have on their business.